« Innovation is a combination of research, marketing, instinct, imagination, product and industrial courage »

Antoine Riboud

© Olivier Philippot Consulting - Marketing consulting - Strategic development of clients, new markets, innovations
  • Innovation and invention are often used interchangeably. But these concepts are fundamentally different. Innovation is the opportunity to bring together the invention, the market and the user.

 

  • Therefore, innovation is not only a technological approach but touches on different parts of business: product, process, organisation, production, sales, management and of course, people! The challenge is to transform a creation into a sustainable and profitable source of growth that will generate additional value for the organization.

 

  • Innovation has became an essential point of development and of competitive advantage for an organization regardless of its size and business sector. A lot of companies that have not innovated have lost their leadership or their place in the market and sometimes have collapsed.

 

  • Innovation is above all “thinking different”!