« Innovation is a combination of research, marketing, instinct, imagination, product and industrial courage »
Innovation and invention are often used interchangeably. But these concepts are fundamentally different. Innovation is the
opportunity to bring together the invention, the market and the user.
Therefore, innovation is not only a technological approach but touches on different parts of business: product, process, organisation, production, sales,
management and of course, people! The challenge is to transform a creation into a sustainable and profitable source of growth that will generate additional value for the organization.
Innovation has became an essential point of development and of competitive advantage for an organization regardless of its size and business sector. A lot
of companies that have not innovated have lost their leadership or their place in the market and sometimes have collapsed.
Innovation is above all “thinking different”!
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