« Your most unhappy customers are your greatest source of learning »

Bill Gates - Founder of Microsoft

© Olivier Philippot Consulting - Marketing consulting - Strategic development of clients, new markets, innovations
  • "Putting the customer first” at the outset is the best way to avoid mistakes that can cause the failure of a product’s launch and sometimes difficulties for the company itself. How many start-ups fail because they only focus on technological choices without taking into account real consumer needs and behaviour? It is today essential to know and find clients before designing a new product.

 

  • Therefore, it is necessary to develop a 360° customer vision and to implement a “loyalty” cross-channel relational approach. This goal requires showing empathy and analyzing all the data about client knowledge and customer journey, including information from the social networks. The ultimate objective is to create a sustainable ecosystem.

 

  • One of the solutions to achieve this objective is to use a Big Data base that can analyse and link this very large amount of detailed data… and to make it into a real tool of competitive advantage.