Trained in marketing, my career in both corporate settings and in consulting has allowed me to develop multi-sector marketing experience, bringing together strategic vision, client sensitivity and pragmatism.
After having begun by managing product campaigns, my career evolved towards a more global responsibility over a dynamic and competitive market, which is strategic for the acquisition of new clients. I participate in the trend and the evolution of this sector with a more cross-channel approach to the customer.
In this framework, I created and implemented a customer strategy (market analysis, consumer insights, qualitative and quantitative studies, development of customer loyalty…) and stimulated a network of around 40 regional departments.
After this, I worked in several consulting firms mainly dealing with client projects (segmentation, CRM, market research…) and training of select networks of sales partners.
I have been working for 19 years on BtoB, BtoC and BtoBtoC marketing projects and more particularly on these topics:
- Identifying and developing strategic new client segments or innovating markets
- Training and assisting indirect sales distribution networks
As a freelance consultant, I have acquired knowledge of digital strategy and web design.
In addition to my professional activity, I have developed a passion for photography. You can get a glimpse of my work on this website or discover more photos visiting my photography website:
Conseil marketing en stratégie digitale - Création de sites Internet - Formation
Tous droits réservés © Conception, photographies et textes Olivier Philippot 2014-2022
Marketing consulting in digital strategy - Web design - Training
All rights reserved © Conception, photography and text Olivier Philippot 2014-2022